PLATFORMS
#DONE4U
SUCCESS STORIES
(and the more technical bits!)
PREMIUM IMPORTED AFTERMARKET AUTOMOTIVE PARTS DISTRIBUTOR
We strategies, write content and create bespoke designs for this account on a monthly basis to align their page posts with the monthly social media (Facebook) objectives.
Monthly Marketing Budget:
< RM 2,500
We helped them to achieve:
Followers growth of more than 7000%
Average lead conversion rate: 14.0% per month
Average reach: 70,000 to 120,000
Engagements: 50,000
Received Digitalisation Award from key supplier in Germany (2019)
AUDIENCE RATIONALE
(Pre-split testing phase)
Identify the Client Persona
What? Importer of premium, high quality European
aftermarket car parts.
Pricing? Competitive with other OEM prices despite being imported and premium.
Market? B2B and B2C, with emphasis on B2B.
Identify the Buyer Persona (B2C)
Location? : West and East Malaysia
Income Bracket? : Lower-middle to Upper
Language? : All
Age? : 20-60
Interests? : Cars (by brand), Automotive Magazines, Automotive YouTube Channels, Automotive Shops & Competitors
Identify the Buyer Persona (B2B)
Location? : West and East Malaysia
Language? : All
Age? : 20-60
Interests? : Cars (by brand), Automotive Magazines, Automotive YouTube Channels, Automotive Shops, Competitors & Business Owners
SUCCESS STORIES
(and the more technical bits!)
BUBBLE MILK TEA SHOP
This was capped within a 3-day gap where the drinks were selling at an average of 55 drinks daily as opposed to the initial 4 drinks daily average sales our client received previously. All in all, the average increase throughout the calendar period was a 558% increase equivalent to 23 drinks a day from the previous 4.
Monthly Marketing Budget:
< RM 1,500
We helped them to achieve:
1275% increase in sales within 2 weeks
Monthly average of 558% increase in sales
Below RM1,500 in ads spent accumulating:
more than 250,000 reach;
more than 10,000 engagements; and
more than 5,000 link clicks directly to F&B delivery
platforms for hassle-free purchases.
AUDIENCE RATIONALE
(Pre-split testing phase)
Identify the Client Persona
What? Strong competitor in the bubble tea
business.
Pricing? Relatively lower compared to other
competitors.
Market? B2C, mostly young adults and teenagers.
Other Notes Location suits delivery and is less
optimised for walk-in traffic.
Identify the Buyer Persona (B2C)
Location? 10km radius from the business
Income Bracket? Lower-middle to Upper
Language? All
Age? 14-55
Interests? Tea, Dessert, Food & Beverages,
Snacks, Fruit tea & Natural Ingredients
SUCCESS STORIES
(and the more technical bits!)
CONTENT CREATOR TO ONLINE AUTOMOTIVE PARTS VENDOR
Monthly Marketing Budget:
RM 3,500
We helped them to achieve:
20,000+ Link Clicks
2.81x Return on Ad Spend
17,000+ Landing Page Views
300,000+ Ad Reach
60+ Website Purchases
700,000+ Impressions
RM 10,043.73 Conversion Value
50,000+ Thru Plays
SUCCESS STORIES
(and the more technical bits!)
ONLINE VENDOR FOR INDOOR FOUNTAINS
Monthly Marketing Budget:
RM 3,500
We helped them to achieve:
30% Sales Growth
7,500+ Link Clicks
750+ Messaging Conversations Started
250,000+ Ad Reach
560 Page Likes
480,000+ Impressions
SUCCESS STORIES
(and the more technical bits!)
A DARING PREMIUM TYRE BRAND DISTRIBUTOR THAT WENT ONLINE
Monthly Marketing Budget:
RM 1,000
We helped them to achieve:
120,000+ Page Engagements
7,500+ Link Clicks
750+ Messaging Conversations Started
250,000+ Ad Reach
668 Page Likes
430,000+ Impressions
WE COLLECT DATA
- Clients’ shareable data
- Market research data
- Open source data
- Performance data
- Social media data
WE RUN A/B TESTS.
COPYWRITING
CREATIVES
WE MEASURE COSTS.
CPA
Cost per Acquisition
CPR
Cost per Reach
CPE
Cost per Engagement
CPC
Cost per Click
CPPL
Cost per Page Like
CPL
Cost per Lead
CPC
Cost per Conversion
Based on data obtained from Facebook, average Costs per Result (CPR) in Malaysia are:
Average Cost per Reach
RM 0.0005 to RM 0.0015
Average Cost per Engagement
RM 0.005 to RM 0.015
Average Cost per Click
RM 0.10 to RM 1.00
Average Cost per Page Like
RM 0.50 to RM 3.00
Average Cost per Messaging
RM 5.00 to RM 15.00
Average Cost per Lead
RM 10.00 to RM 25.00
Average Cost per Conversion
RM 15.00 to RM 75.00
OUR GOALS #DONE4U
Identifying the ad creative and copy that resonates with the audience.
Ensuring that all CPRs fall within the average.
Refining audience and ad creatives and copies to beat the average.
Facebook & instagram marketing package
* Notes:-
Social media designs are cumulative across Page Management and Campaign Management only and shall refresh on a monthly basis.
Ad hoc requests shall be serviced at our soonest availability of resources and we shall use our best endeavours to deliver the same within 3 business days (public holidays & weekends excluded) from your request.
TWITTER, LINKEDIN & GOOGLE SEM PRICING
OUR PARTNERS
WANT IT ALL #DONE4U?
CONTACT US!
PLATINUM CODE SDN BHD
A-G-3A, Dataran Cascades No. 13A, Jalan PJU 5/1.
Kota Damansara, PJU 5, 47810, Petaling Jaya, Selangor.
Email us : enquiries@platinumcode.com.my
WEBsite : platinumcode.com.my
